SPOREO and France Galop: focusing on responsible and inclusive merchandising

On Wednesday 2 July 2025, France Galop formalised a partnership with SPOREO, a merchandising and licensing specialist, to boost its brand visibility and offer a varied range of lifestyle and eco-friendly merchandise via a new online store and physical points of sale at major events.

SPOREO has designed several collections inspired by major events and the world of France Galop racecourses, including ‘L'Hippodrome en Famille’ (Family Racecourse), ‘Qatar Prix de l'Arc de Triomphe’, ‘Prix de Diane Longines’, ‘JeuXdi by ParisLongchamp’ and ‘Meeting de Deauville Barrière’. All these products are manufactured in France or Europe, packaged without plastic and prepared by ESAT to promote social inclusion.

The distribution strategy is twofold: a dedicated e-commerce store and pop-up shops at racecourses. The ranges cover all budgets, from small accessories (mugs at £10, pens at £4, magnets at £8) to premium items costing up to £200.

Official France Galop store

Source: France Galop