3forONE – Bundling Information. Connecting People. Enabling Decisions.

3forONE is the central information and networking platform for the international racing and auction market.
We founded 3forONE because we believe that information in racing should not be fragmented, but bundled – clearly structured, comparable and available at any time.

From the very beginning, our goal has been to simplify processes, create orientation and make access to the market more convenient – independent of location, time or language.

Our Idea

The racing and auction market is international, dynamic and rich in information.
At the same time, relevant content is often scattered across:

• printed auction catalogues

• multiple websites

• different languages

• separate systems

We wanted to change that.

3forONE brings together online auction catalogues, racing information, performance data and market context on one platform – digital, structured and easy to access.
This creates clarity where searching used to be necessary.

Practice-Driven. Market-Focused. Technology-Oriented.

We come from practice.
We understand auctions, racecourses, decision-making processes and the importance of having the right information at the right moment.

The team behind 3forONE consists of dedicated people who are involved in the auction and racing world on a daily basis.
At the same time, we are passionate about technology – not as an end in itself, but as a tool to create real value.

We apply technology where it:

• simplifies processes

• connects information

• supports decision-making

So that, in racing, you are always a nose ahead.

Staying Dynamic – Because the Market Is

3forONE is dynamic because the market itself is dynamic.
We do not stand still; we think ahead, develop further and continuously adapt.

Speed, relevance and ongoing development are not objectives for us – they are our way of working.
Because an information advantage only exists where there is movement.

Founded in Switzerland – Designed Internationally

3forONE was founded in Switzerland – deliberately.
Switzerland stands for stability, precision and internationality – values that also define our platform.

The founders of 3forONE are internationally rooted:
Cecilia Helber, born in Bulgaria, a graduate mathematician with a strong background in computer science and system logic,
and Rudolf Helber, a native Swabian from Stuttgart with a long-standing passion for horse racing.

Together – and supported by a dedicated team – the conviction emerged that a sport defined by speed, strategy and precision on the racetrack
can demonstrate these same qualities in the digital, international market.

Our Team – On the Same Wavelength

Our team consists of people who accompany us on this journey – visibly and behind the scenes.
What unites us is a shared understanding:

• We work as a team.

• We support one another.

• We act in a coordinated and responsible manner.

Whether on site at auctions and race meetings – such as during the major racing week in Iffezheim –
or as a development and technology team in the background:
3forONE is built through collaboration.

Our Partners – Trust at Eye Level

Our partners are an essential part of 3forONE.
Behind names such as BBAG, Osarus, Baden Galopp, Galoppfoto, Galoppstatistik and Wettstar are people
who live racing and share our vision.

These partnerships are based on trust, mutual respect and the shared belief
that the market benefits from better information and modern technology.

We are grateful for partners who believed in us early on and continue to accompany us on our path.

People Behind Brands

For us, partners are not logos or mere company names.
They are people with responsibility, experience and genuine passion for horses.

This belief is a core principle of 3forONE:

Behind every partnership are people – and a heart for horses.

Our Self-Understanding

We aim to:

• bundle information instead of having to search for it

• simplify processes rather than complicate them

• create closeness – even across national borders

We do not sell horses “by the kilo.”
We create the information foundation that enables well-informed decisions –
before, during and after the auction.

3forONE

One platform.
One team.
One network of people who love racing and continuously rethink the market.

The international racing and auction market – brought together on 3forONE.