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The International Thoroughbred Racing & Auction Market

All in one place on 3forONE.

One Platform for Racehorses, Auctions and Market Information Worldwide

3forONE is the central information and networking platform for the international racehorse market.
Buyers, investors and industry professionals find racehorses from global auctions here – including all relevant data on sporting performance, pedigree and market positioning.

Racehorses Worldwide – Structured, Comparable, Transparent

Whether thoroughbreds or trotters:
3forONE shows which racehorses are offered worldwide – structured, comparable and transparent.

Buying Racehorses – All Information on One Platform

Instead of searching across numerous websites, auction catalogues and sources, 3forONE brings all relevant information together in one place:

  • Racehorses from international auctions

  • Performance data from flat racing and harness racing

  • Pedigrees, achievements and market context

  • Additional information directly from owners and sellers

This saves time – and provides decision confidence.

Global Horse Auctions – Verified Sources, Highest Relevance

3forONE cooperates with the leading international auction houses in the racehorse market, including:

  • BBAG

  • Arqana

  • Tattersalls

  • Goffs

  • Keeneland

  • Osarus

  • BSA

In addition, 3forONE works in Germany with Wettstar, the leading German betting provider, offering access to worldwide flat racing and betting markets.

These partnerships ensure that all content displayed on 3forONE is:

  • market-leading

  • up to date

  • internationally comparable

  • professionally relevant

Online and Live Horse Auctions – Directly via 3forONE

3forONE is not only an information platform, but also an operational technology partner for auctions:

  • Execution of online and live auctions for BBAG and Osarus

  • Direct technical integration into auction processes

  • International reach and high global visibility

This makes 3forONE an active part of the market – not just an observer, but a contributor.

More Than an Auction Catalogue: Information That Improves Decisions

The greatest value of 3forONE goes far beyond the auction itself.

Unique: Additional Information Directly Linked to the Horse

Only on 3forONE can users:

  • link social media posts directly to horse profiles

  • add additional images, videos and updates

  • position horses strategically and contextually

Visibility Beyond the Auction

Even if a horse is not sold, visibility continues:

  • renewed positioning

  • international exposure

  • continuous market presence

Without media disruption.
Without loss of time.

Understanding the Racehorse Market – Not Just Viewing Lots

The international racing and auction market is complex.
3forONE makes it accessible, comparable and usable by combining:

  • global auction offerings

  • race performances and performance development

  • pedigrees and bloodlines

  • first-hand additional information

Everything connected.
Everything on one platform.

Better Information Leads to Better Decisions

Whether you want to:

  • buy a racehorse

  • sell a racehorse

  • make betting decisions

  • invest strategically

3forONE provides the data foundation for decisions that move you sustainably ahead.

Not faster decisions –
better decisions.

Who Is 3forONE For?

  • Buyers & investors comparing racehorses internationally

  • Owners & sellers seeking visibility and control

  • Breeders analysing performance and market movements

  • Racing enthusiasts who want to understand the bigger picture

3forONE – The Central Access Point to the International Racehorse Market

3forONE connects:

  • racehorse auctions

  • flat racing and harness racing

  • betting information

  • people

  • market data

on one platform.

This saves time.
Creates clarity.
And enables decisions with a competitive edge.