GoffsGo – The New Always On Online Sale Platform from Goffs

Goffs are proud to introduce to the market GoffsGo, a new online sales platform that allows you to sell your horse when you're ready, on your terms.

GoffsGo is an easy to use, always on sales facility, that takes the waiting out of selling horses online. Offering a point of significant difference to the existing online marketplace, GoffsGo is designed to get your horse onto the market fast, cutting waiting times and allowing people to maximise their horse's value by selling when the time is right. It also introduces an unrivalled source of value, with a special launch entry fee of just £49.

An always on marketplace, GoffsGo operates with no set sale dates. Instead, entries are always open, 365 days of the year and Goffs will work with each vendor to arrange the fastest available date to put their horse on the market. As entries do not form part of a monthly catalogue, they are offered individually, and horses are open for bidding as soon as they are published on the website, with bidding remaining open for around three to five days before closing.

Designed and built to be flexible, the platform can provide bespoke auction solutions to suit all requirements. As well as single horse auctions, GoffsGo can cater for bespoke catalogues and dispersals, to larger more traditional online sales. GoffsGo also offers varying degrees of confidentiality, from the traditional public auctions to new, confidential auctions, accessible only to approved parties where results are not disclosed, meaning you can sell in the limelight, or out of it.

Ruairi Breen heads up the new GoffsGo platform

Like with other online sales, buyers will still need to register to bid with GoffsGo, but unlike the traditional registration method where buyers are approved for a single sale, approved registrations will be given a term length for their credit, leaving buyers free to bid across all Goffs sales, both physical and online, that are held during the approved credit period.

Goffs Group Chief Executive Henry Beeby commented:

"We mentioned earlier in the year we had been working on something in the online sale sphere, and we are very excited to announce our new service, GoffsGo. Designed to offer a point of difference in the online sale market, GoffsGo allows people to sell when they are ready, so when people ask us, 'when is your next sale?', we can say, now, as we always have a sale in action.

"We have built this service with flexibility in mind, and part of that point of difference that GoffsGo offers is the option of discretion. So for those who wish to utilise all the benefits of selling with Goffs, and all our renowned service and integrity, but want to do so in a controlled, confidential manner, GoffsGo can provide that.

"The other feature we are introducing with GoffsGo is our new preferences tool. So if you login and submit your preferences, the platform will send you an email when a horse that matches your preferences comes to market, so you never miss a horse but equally are not inundated with information irrelevant to you.

"As with every Goffs sale, GoffsGo aspires to the highest standards of integrity and welfare. Therefore, all lots offered on GoffsGo will be accompanied with a vendor supplied Veterinary Certificate against which buyers can vet whilst the Goffs Conditions of Sale have been specially adapted for this service but still provide the protection and transparency clients know and appreciate when utilising the Goffs service.

"This has been a huge project for the Goffs Group. GoffsGo is a concept that has taken a year to plan, design and build, and we are delighted to release it to the market. Entries for GoffsGo are open now, we are offering great value to introduce the service with entry fees from just £49, and we expect to launch the website in the coming week or so with horses on the market and selling.

"Ruairi Breen, who is based in Kildare, is our Online Sales Executive and will be in charge of running GoffsGo. Ruairi comes to Goffs from Jessica Harrington where he held the position of Race Planner and Owner Communications and brings a wealth of racing knowledge to the role, and we look forward to seeing him drive this new and unique service forward."

Entries for GoffsGo are open now and can be made here. Once your entry has been made, Goffs will contact you regarding all required documentation and will organise the earliest possible date to get your horse on the market. For more information on GoffsGo, please read the FAQ here or contact Ruairi Breen on +353 (45) 88 66 00 or email ruairibreen@goffs.ie.

Source: Goffs